The future of retail is shifting towards a "consumer commerce" model, accelerated by COVID-19, which pushed years of e-commerce growth into a short period. Traditional store-based retail is declining, while online platforms and omni-channel approaches are gaining dominance. Retailers must adapt by investing in technology, creating seamless customer experiences, and forming partnerships to scale quickly. Customer expectations are evolving, focusing on convenience, value, and purpose-driven brands. Success will depend on agility, digital transformation, and understanding changing consumer behavior.

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