PUBLISHER BENCHMARK REPORT How to Maximize Revenue and Engagement by Balancing Editorial and Sponsored Content

23 Pages

The Publisher Benchmark Report provides insights for publishers on maximizing revenue and engagement by balancing editorial and sponsored content. Analyzing data from over 10,000 publisher partners, the report offers data-driven UX recommendations based on traffic sources, devices, and user engagement. Key takeaways include optimizing content based on whether users arrive via direct, search, share, or social channels. The report also highlights best practices for images and headlines to boost click-through rates, as well as ad formats that drive the most engagement.

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PUBLISHER BENCHMARK REPORT How to Maximize Revenue and Engagement by Balancing Editorial and Sponsored Content

PUBLISHER BENCHMARK REPORT How to Maximize Revenue and Engagement by Balancing Editorial and Sponsored Content

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