The Tinuiti Q2 2024 Digital Ads Benchmark Report reveals a slowdown in ad spend growth across major platforms, with YouTube seeing a 28% increase in spending due to a surge in impressions. Facebook and Instagram growth slowed, while Amazon and Walmart's ad investments continued to grow, especially in sponsored products and DSP. Google's shopping ads remained strong, though CPC growth slowed. YouTube and Prime Video saw strong engagement, especially on connected TVs.

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