The Independent Increases Audience Engagement and Revenue with Taboola Mid-Article Content Recommendations

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The Independent used Taboola’s AI-powered mid-article content recommendations to improve user engagement and monetization. This resulted in a 43% increase in clickthrough rate (CTR) on editorial content and a 14% boost in ad revenue. The strategy enhanced engagement without adding extra ad space.

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The Independent Increases Audience Engagement and Revenue with Taboola Mid-Article Content Recommendations

The Independent Increases Audience Engagement and Revenue with Taboola Mid-Article Content Recommendations

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