The Independent Increases Audience Engagement and Revenue with Taboola Mid-Article Content Recommendations
The Independent Increases Audience Engagement and Revenue with Taboola Mid-Article Content Recommendations
4 PagesThe Independent partnered with Taboola to implement AI-powered mid-article content recommendations, resulting in a 43% increase in clickthrough rate (CTR) on editorial content and a 14% boost in ad revenue. This strategy improved user engagement and monetization without adding more ad space.
