The Independent Increases Audience Engagement and Revenue with Taboola Mid-Article Content Recommendations

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The Independent partnered with Taboola to implement AI-powered mid-article content recommendations, resulting in a 43% increase in clickthrough rate (CTR) on editorial content and a 14% boost in ad revenue. This strategy improved user engagement and monetization without adding more ad space.

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The Independent Increases Audience Engagement and Revenue with Taboola Mid-Article Content Recommendations

The Independent Increases Audience Engagement and Revenue with Taboola Mid-Article Content Recommendations

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