White Paper

WHAT EVERY PUBLISHER NEEDS TO KNOW ABOUT NATIVE To Scale Efforts and Drive Revenue

WHAT EVERY PUBLISHER NEEDS TO KNOW ABOUT NATIVE To Scale Efforts and Drive Revenue

Pages 15 Pages

This whitepaper discusses the importance of native advertising for publishers as a means to scale efforts and drive revenue. It highlights how native ads, which blend seamlessly with content, outperform traditional display ads in engagement and effectiveness. The paper explores the evolution of native advertising, various ad formats, and the benefits of using platforms like Taboola Native to implement scalable, performance-based strategies. It emphasizes the shift towards native advertising as a sustainable revenue model, particularly in the mobile era.

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