Report

Q4 2024 Digital Ads Benchmark Report

Q4 2024 Digital Ads Benchmark Report

Pages 29 Pages

The Tinuiti Q4 2024 Digital Ads Benchmark Report shows a mixed performance across platforms. Meta's growth accelerated, with Facebook and Instagram seeing increased investment, while YouTube’s growth slowed to 7%. Amazon’s ad spend rose due to Prime Video ads, while Walmart’s Sponsored Products grew by 53%. Google and Microsoft saw increased CPCs, driving higher ad spend despite slower click growth. Additionally, Google’s Performance Max (PMax) continued to dominate Google shopping ads.

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