The "How Tech Will Revolutionize Retail" report envisions future retail driven by tech, with data, AI, AR, and robotics at the core. John Straw highlights that investing in emerging technologies, even without immediate profits, will enhance customer value. Key innovations include AR apps for "try-before-you-buy" experiences, robots, and virtual assistants in stores. Data will be essential, powering AI for personalized service. Companies must adapt, focusing on engagement and data utilization to create a seamless, immersive customer experience that transcends traditional retail limits.

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