CASE STUDY How Tiliter Retail tech is levelling the playing field JULY 1, 2021 1 BACKGROUND The brick-and-mortar retail industry has never been under more pressure. Despite supermarkets holding fast during the pandemic, there has been a big shift to online grocery shopping, and the need to stay competitive in a low-margin market is ever-present. With the large grocery chains vying for the same customers, every little advantage is needed to set yourselves apart and a smooth checkout can have a huge impact. Customers expect convenience. They are savvier than ever in their choices and will go to the shop that offers them the better experience. “Online food retailers have been a clear winner from the growing popularity of online shopping, with online food sales turnover gro

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