Retailers are increasingly adopting generative AI (gen AI) to boost growth and operational efficiency. Although most are experimenting with AI, few have scaled it across their organizations. Successful retailers focus on specific high-value use cases, such as marketing, customer service, and internal operations, where gen AI can transform the value chain. Challenges include data quality, talent, and scaling AI pilots. Gen AI can enhance decision-making, personalize customer interactions, and optimize tasks like marketing and supply chain management, driving significant economic value and operational efficiency in the retail sector.

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