The report How AI Can Build Trust with Digital-First Consumers highlights how rising expectations make trust and loyalty harder to secure, with 96% of customers saying a single negative experience affects future interactions and 76% leaving after three poor ones. Only 51% of consumers generally trust companies today, demanding seamless, transparent, and personalized journeys. AI-powered search and recommendation platforms unify fragmented experiences, reduce effort, and deliver contextual, proactive support, boosting satisfaction and loyalty. By leveraging generative AI to summarize answers and personalize in real time, brands can transform digital interactions, reduce friction, and strengthen long-term trust.

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