The eBook How AI Equips Your Contact Center to Generate Growth reframes contact centers from cost centers into growth hubs by blending self-service efficiency with human empathy. It argues that blanket deflection sacrifices trust and revenue, while AI-powered self-service handles routine tasks and equips agents with customer context for personalized engagement. By surfacing next best actions and enabling empathetic, educational interactions, agents can build loyalty, spark cross-sells, and reduce repeat issues. Delighting customers drives willingness to pay more, lowers service costs, and fuels word-of-mouth growth. The guide recommends pilots, experimentation, and AI-supported triage to balance automation with human connection.

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