Coveo’s guide on balancing AI-powered personalization with privacy highlights how brands can deliver relevance while complying with modern regulations. With 75% of the global population expected to be under privacy laws by 2025 and Chrome phasing out third-party cookies, retailers must adapt. Coveo enables 1:1 personalization for opted-in users based on behavior and affinities, while still providing hyper-relevant experiences for opted-out users using product attributes, trends, and social proof. This ensures product recommendations and search re-ranking remain effective without cookies, leveraging first- and zero-party data to drive growth and customer trust.

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