Beyond the Basket: What Shoppers Really Want in Their Retail Experiences
Beyond the Basket: What Shoppers Really Want in Their Retail Experiences
The 2023 Global Shopper Study by Zebra, titled Beyond the Basket: What Shoppers Really Want in Their Retail Experiences, examines how shoppers now view retail as a dynamic, experiential relationship that goes beyond transactions. Driven by technological advances, socioeconomic pressures, and evolving consumer values, shopper expectations have transformed significantly. After global disruptions challenged supply chains and sparked innovation, retailers are witnessing positive signs. The report offers valuable insights into shoppers’ evolving priorities, guiding retailers to adapt and meet these changing demands effectively.
