The 15th Annual Global Shopper Study highlights ongoing disruption in the retail sector, driven by changing consumer behaviors and technological advancements. Key findings emphasize the importance of meeting shoppers' expectations through unified commerce and technological enhancements. Challenges such as supply chain management and workforce retention are addressed, with a focus on investing in technology to stay competitive. Shoppers prioritize availability, selection, price, and convenience, driving interaction with technology like mobile payment and self-checkout. Retailers are urged to invest in digital solutions and adapt store layouts to navigate complex supply chain challenges effectively while enhancing the shopper experience.

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