The 17th Annual Global Shopper Study by Zebra reveals declining shopper satisfaction both online and in stores, driven by frustration with key aspects of the shopping experience. To meet shifting expectations, retailers must prioritize seamless, personalized service and refine the customer journey. The report highlights how innovative technology and streamlined operations can remove barriers, enhance convenience, and foster lasting customer loyalty. Embracing these strategies is essential for retailers aiming to elevate experiences and succeed in today’s frictionless retail environment.

Join for free to read