The document discusses the shift in shopping habits among Japanese luxury consumers, highlighting their increasing embrace of omnichannel experiences. Despite the rise of e-commerce due to the COVID-19 pandemic, most luxury shoppers in Japan still prefer physical stores for their purchases. However, online channels are increasingly used for research and information gathering. Brands are adapting by integrating digital innovations like virtual shopping and personalized experiences through sales associates. The luxury market in Japan is projected to grow by 4% through 2025, driven by younger, wealthier demographics.

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