Zebra’s 16th Annual Global Shopper Study highlights how retail success depends on aligning decision-makers, store associates, and shoppers to create a harmonious ecosystem. In the face of inflation, supply chain disruptions, and labor shortages, retailers are investing in advanced technologies to sustain profitability while enhancing shopper and associate experiences. The report explores key strategies and innovations shaping the future of retail, emphasizing agility, efficiency, and customer-centric approaches as essential for thriving in today’s rapidly evolving market landscape.

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