The integration of digital and physical shopping offers retailers numerous opportunities to connect with consumers, yet requires them to quickly impress or risk losing them, with 74% of shoppers willing to abandon a brand after three poor experiences. To remain competitive, retailers are focusing on improving customer service, ecommerce, and personalization, leveraging data and technology. The report highlights the importance of seamless digital experiences, with 60% of shoppers using mobile devices in stores, the role of store associates in providing unique experiences, the use of unified platforms for personalized engagement, and the value of loyalty programs in retaining customers.

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