The "Zero Consumers: What They Want and Why It Matters" report explores the evolving behaviors and expectations of "zero consumers," a diverse group characterized by omnichannel shopping, selective spending, and a lack of brand loyalty. These consumers prioritize value and sustainability but are not always willing to pay more for it. The report emphasizes that companies must adapt by reimagining the omnichannel experience, revamping their offerings to cater to both value and premium segments, and leveraging AI for personalized customer interactions. Adapting to these shifts is crucial for staying competitive in a rapidly changing market.

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