Omnichannel retail aims to create a seamless experience across all customer interactions, from initial engagement to post-sales service. Real-time data access plays a crucial role, offering a 360-degree view of customer preferences and purchases, enabling curated experiences. A unified IT system integrating POS, ERP, and CRM is essential. Retailers must align their supply chains with omnichannel strategies, ensuring optimal distribution, dynamic pricing, and real-time inventory visibility. Cloud-based technologies, IoT, and AI enhance the efficiency of fulfillment and customer experience

Join for free to read