The shift to online shopping and the impact of the pandemic have pushed retail towards omnichannel experiences and operational challenges like rising energy costs and staff turnover. To compete, retailers are adopting connected lighting solutions for energy efficiency, enhanced customer experiences, and sustainability goals. LED lighting systems with advanced controls can cut energy use by up to 75%, provide in-store navigation, and offer personalized shopping experiences. Retailers must prioritize operational excellence, sustainability, and insights into customer behavior to remain competitive.

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