TThis eBook explores enhancing customer experience through data, culture, and technology, emphasizing omnichannel strategies and data integration for seamless experiences. It features successful case studies from Tapestry, Deliveroo, NatWest, and Schuh, leveraging AWS services like Amazon SageMaker and AI/ML tools. Recommendations include cloud adoption, AI/ML for analysis, aligning teams around customer journeys, and starting small to demonstrate early value, using analytics and cross-team collaboration for transformative experiences.

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