The 2022 Holiday Shopper Report, based on a survey of 4,000 consumers, shows that personalization is key to driving sales and reducing returns. Nearly one-fifth of annual retail sales occur during the holidays, and shoppers increasingly expect 1:1 personalization, with lack of it causing 14% to abandon sites, up from 6% in 2021. Psychological motivators like tailored offers, discounts, reviews, and low-stock alerts strongly influence purchases, especially among Gen Z, who crave reviews and peer recommendations. Sustainability also plays a growing role, with 52% considering it in decisions and 43% viewing it as a brand bonus. Fashion dominates online sales, while virtual try-on tools could reduce high return rates.

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