This benchmark report examines how holiday shopping behaviors evolved in 2022 and which trends are likely to persist beyond the season. Using aggregated digital experience data and consumer surveys, it highlights increased traffic throughout the entire season, strong post–Cyber 5 conversions, and higher average order values despite inflation. The report shows that mobile became the dominant channel, driving the majority of traffic and over half of holiday sales for the first time. It also explores reduced abandonment rates, stable frustration levels, and the growing importance of curbside pickup, returns, and third-party payment integrations. The report emphasizes that experience quality, not just discounts, played a key role in driving revenue and loyalty.

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