Holiday shopping in 2023 shows cautious consumer behavior with an emphasis on value, promotions, and price sensitivity due to economic uncertainty. While some consumers are trading down, others are still willing to splurge, especially on categories like apparel, electronics, and personal care. Retailers are responding by offering longer return windows, price match guarantees, and leveraging loyalty programs. Consumers are shopping earlier, with a growing focus on omnichannel experiences, including online and in-store. Gen Z is willing to pay for faster delivery, highlighting the importance of a seamless, efficient supply chain.

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