Coveo’s 2024 Commerce Holiday Report reveals key generational and income-based shopping trends. Gen Z is twice as likely as the average shopper and 10.5 times more likely than Baby Boomers to buy more gifts, with 65% relying on social media for deals. Both Gen Z and Millennials plan significant cutbacks on dining, travel, and entertainment to afford holiday purchases, while 18% of Gen Z worry about gift clutter. Cost is the top concern for 79% of Boomers and Gen X, influencing brand perception and repeat purchases. Jewelry, cosmetics, and perfume lead as top gift categories, with 69% of Gen Z and 70% of Millennials finding budget-based gift search filters most helpful.

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