Guide

The B2B Sales Playbook to Boost Revenue in 2024

The B2B Sales Playbook to Boost Revenue in 2024

The LinkedIn Deep Sales Playbook outlines strategies for B2B sales success in 2024. It emphasizes the "deep sales" approach, which includes three habits: prioritizing high-potential accounts, building key buyer relationships, and leveraging AI and sales intelligence tools. Deep sellers, who adopt these habits, are nearly twice as likely to exceed quotas compared to shallow sellers. The playbook also highlights the importance of industry research, personalized outreach, and continuous feedback to build trust and long-term relationships with buyers.

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