THE BALDERTON B2B SALES PLAYBOOK.

76 Pages

The Balderton B2B Sales Playbook provides a comprehensive guide for building and scaling an efficient B2B sales team. It covers essential topics such as sales team structure, pipeline generation, compensation mechanisms, and creating a strong sales culture. The playbook emphasizes the importance of metrics like ARR, MRR, and churn, as well as strategies for going global, particularly in the US market. Additionally, it offers case studies of successful SaaS companies and guidance on leveraging indirect channels to expand internationally.

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THE BALDERTON B2B SALES PLAYBOOK.

THE BALDERTON B2B SALES PLAYBOOK.

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