Zendesk leveraged LinkedIn Sales Navigator to transition its enterprise sales team to virtual selling, enhancing prospecting and customer engagement. By integrating the tool into their sales enablement strategy, Zendesk trained its reps to conduct deeper research, positioning them as trusted advisors. The result: 6,500 new connections in six weeks, leading to 100 qualified meetings and over $100K in monthly recurring revenue. With 97% of the team reporting a positive impact, Sales Navigator became Zendesk’s top sales tool, enabling data-driven, customer-centric selling in a digital-first environment.

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