Bechtle, one of Europe’s leading IT providers, transformed its sales approach with LinkedIn Sales Navigator, adapting to digital-first customer engagement. Traditional outreach methods lost effectiveness, prompting Bechtle to enhance social selling, corporate influencer programs, and personalized engagement. In 2023, Sales Navigator generated 9,000+ leads, 24,000 new connections, and 80,000 searches. Bechtle’s decentralized structure required persuasion and training to drive adoption, with top performers acting as champions. Future plans include CRM integration for streamlined sales processes. Bechtle sees LinkedIn as an unmatched platform for modern B2B engagement.

Join for free to read