The 2024 B2B Social Media Playbook provides a comprehensive strategy for businesses to leverage social media across the sales funnel, from awareness to conversion. For awareness, it recommends using content like infographics, blog posts, and social videos to attract and engage users. During the evaluation phase, it suggests sharing educational content like how-to guides, reports, and webinars to inform and nurture prospects. Finally, for conversion, it emphasizes the importance of case studies, customer testimonials, and detailed product demonstrations to drive decision-making.

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