Manutan, a Europe-wide B2B supplier, implemented a six-month pilot of LinkedIn Sales Navigator to enhance sales efficiency and CRM adoption across 17 countries. The program resulted in over 130 new meetings, a 2.3x increase in decision-maker connections, and an average weekly time savings of 1 hour 10 minutes per salesperson, with 90% team satisfaction. Leveraging workshops, manager training, and competitions, Manutan secured company-wide adoption, rolling out 106 Sales Navigator seats for two years. The platform helped sales teams discover new accounts and streamline prospecting, reinforcing Manutan’s commitment to sales excellence.

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