The "2024 B2B Marketer’s Playbook" provides 12 strategies to help marketers navigate an evolving landscape dominated by AI advancements and the phasing out of third-party cookies. Emphasizing the use of first-party and buyer-level intent data, the playbook guides marketers on how to redefine engagement, leverage AI for content creation, and maintain meaningful connections without cookies. It stresses the importance of balancing innovative strategies with a customer-centric approach, ensuring content is both engaging and impactful to drive business growth in a dynamic B2B environment.

Join for free to read