The "2024 State of B2B Content Consumption & Demand Report" is an in-depth analysis of trends in B2B content consumption based on over 6.2 million first-party content registrations. The report provides insights into how B2B professionals engage with content, including the most popular content formats, the time it takes to consume content, and the connection between content consumption and purchase intent. It highlights key trends like the growing demand for AI-related content, the importance of gated content, and the behavior of different job levels and industries in content consumption and decision-making.

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