BCG’s Winning Strategies of Hypergrowth SaaS Champions playbook (Sept 2024) analyzes insights from 100+ European B2B SaaS providers. Despite funding declines, hypergrowth firms posted 187% growth in 2023, with projections of 235% in 2024. Key success factors include advanced personalization in marketing (40% higher growth), AI-driven automation, effective targeting, and pricing strategy. Top growth sectors are green tech, HR, and data management. Challenges remain in lead acquisition and gender diversity, with companies showing higher retention when women are better represented. The report highlights 10 innovative startups and outlines four strategic priorities to win in 2024.

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