The "2024 Content Trends & Planning Guide" is a comprehensive resource for B2B marketers looking to optimize their content strategies in 2024. The guide highlights key content formats—eBooks, white papers, webinars, and more—tailored to various industries, including technology, healthcare, finance, and education. It emphasizes the importance of understanding buyer-level intent data to create targeted, engaging content that resonates with specific audiences. The guide also provides insights into trending topics and formats across different sectors, helping marketers plan and execute effective content campaigns that drive results.

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