The B2B Marketer’s Essential Account-Based Kit is a comprehensive guide that equips marketers with actionable strategies, tools, and real-world examples to effectively plan, execute, and measure Account-Based Marketing (ABM) programs. It covers lead generation, customer retention, and personalization, highlighting the importance of precision and personalization in ABM. The guide offers insights from industry experts and partners like RollWorks, emphasizing the integration of ABM with marketing automation to drive conversions. It also includes resources like templates and case studies to help marketers implement impactful ABM strategies.

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