Ping Identity’s Retail Solution Guide explains how identity capabilities can enhance customer experience, loyalty, and security while driving growth. It maps the customer journey from awareness to advocacy, showing how CIAM supports digital transformation, personalization, and fraud prevention. Features like passwordless authentication, adaptive MFA, and progressive profiling improve engagement and trust. The guide introduces reference architectures, identity experiences, and out-of-the-box templates for seamless retail integration. With tools for self-service, omnichannel consistency, and risk detection, Ping enables retailers to deliver secure, personalized, and efficient digital experiences across every touchpoint.

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