This white paper explains how Ping Identity helps retailers scale digital transformation through identity-enabled composable commerce. It highlights challenges like fragmented systems, high traffic peaks, and fraud risks that affect customer experience. Ping’s modern IAM solutions unify identity data across cloud and on-premises systems, enabling real-time personalization, fast authentication, and secure omnichannel access. Features like low-code orchestration, tenant isolation, and least-privilege access improve scalability, security, and performance. By integrating customer identity across brands, retailers can boost acquisition, retention, and conversion while reducing fraud and operational costs.

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