Retail Media Buyer’s Guide JULY 2023 1 RETAIL MEDIA BUYER’S GUIDE Table of Contents 1. What Is Retail Media? ......................................................................... 2 1.1 Benefits of Retail Media ................................................................. 2 1.2 Challenges of Retail Media ............................................................... 4 1.3 The Privacy Landscape .................................................................. 5 2. Introduction To Planning for Retail Media ........................................................ 6 2.1 Understanding Partner Properties ......................................................... 6 2.2 Retail Media Makes Everything Performance Media .......................................... 7 2.3 Closed-Loop Measu

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