Ping Identity’s Customer Identity Buyer’s Guide helps organizations evaluate CIAM solutions that enhance security, compliance, and customer experience. It outlines key criteria across acquisition, loyalty, fraud prevention, regulatory compliance, and operational scalability. The guide emphasizes capabilities like passwordless login, risk-based authentication, orchestration, identity verification, and consent management. It also stresses open standards, fine-grained authorization, and flexible deployment models for hybrid, SaaS, or multi-cloud environments. By aligning CIAM with business goals, organizations can improve trust, reduce fraud, and deliver seamless, personalized digital experiences that drive loyalty and revenue growth.

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