Retail Transformation 12 Ecommerce Trends for 2022impression.co.uk 01 Contents Introduction 02 Augmented and virtual reality 03 A future without cookies 05 Personalisation 07 Newsjacking and reactive PR 10 Sustainable ecommerce 12 Tapping into TikT ok 14 Growth in shoppable social 16 Google’s latest innovation 17 Improving user experience 19 Navigating supply chain challenges 22 Importance of differentiation other than price 24 The rise of the Customer Data Platform 26 Conclusion 28impression.co.uk 02 Introduction Online shopping has always been a popular activity but the pandemic has accelerated the shift to digital, introducing new behaviours and consumer trends. The way that people shop has fundamentally changed and as more have become comfortable with the process of shopping

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