The brief explains that retailers face pressure to deliver secure, seamless, and personalized customer experiences while protecting data and optimizing operations. Ping Identity’s IAM platform enables unified access for customers, employees, and partners across all channels, enhancing loyalty and operational efficiency. Features include single sign-on, adaptive MFA, social login, and centralized identity management. Built on open standards, it accelerates digital transformation and ensures PCI DSS and GDPR compliance through encryption and fine-grained consent controls. Ping helps leading retailers scale to millions of users, creating secure, omnichannel experiences that drive loyalty and growth.

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