Customer churn is inevitable. It’s a metric that every company has to track to keep an eye on their customer turnover rate and make sure that number doesn’t get too high. While getting down to a 0% churn rate is nearly impossible, there are ways to reduce the amount of churn happening. In this guide, we will cover what customer churn is, what causes it, and how you can start reducing your churn as soon as tomorrow. Keep reading to learn more. What is Customer Churn? Customer churn is the percentage of customers who stopped using your service during a certain time frame. It is a metric that is used to help you understand your customer retention.

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