Guide

Creating Your KAM Success Strategy

Creating Your KAM Success Strategy

Pages 16 Pages

Account managers deal with acute pain points specific to their role. They have multiple elements to juggle including a variety of different client accounts, competing customer demands, and pushback within their own organization from a lack of understanding of the AMs role. On top of all this, it’s difficult to create a strategy that fits every client, which pushes many to create a new process for every single client ultimately wasting time and resources.

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