Risk Management for KAM TeamsRisk is an unavoidable aspect of account management, and it should be kept to a minimum. Undetected customer risk can be devastating to your business resulting in: Risk Management for Key Account Management Teams Low Satisfaction This hinders your ability to grow your business through referrals and advocacy. Long-term key accounts often become excellent referral sources and help attract new business by providing things like testimonials or case studies. Reduced Revenue Growth and Stability Key accounts provide a steady revenue stream. Customer churn lowers your ability to accurately forecast revenue, costs, and profit.

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