3 Steps to Prime Your Pipeline for Growth W OR K B O OK2 Workbook: 3 Steps to Prime Your Pipeline for Growth Introduction Top-performing sales organizations understand the importance of effective annual planning. But simply having an initial plan isn’t enough. To drive success, organizations need to put in place the foundational elements that help continuously track, validate, and improve execution against the plan. When it comes to planning for healthy pipeline and revenue, go-to-market (GTM) teams are best served by both automation and data. Calling upon these enablers positions teams to make informed choices about which opportunities and accounts to focus on and how to optimally work as an orchestrated team to deliver the best possible outcomes. Following the steps outlined i

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