Sales incentives are powerful tools that go beyond boosting sales—they help drive engagement, improve performance, and support strategic goals. Unlike commissions, they are flexible, motivational rewards like trips or merchandise that encourage specific behaviors. Effective programs include clear goals, continuous communication, non-cash rewards, and robust analytics. Incentives targeting the middle 60% of performers often yield the highest ROI. Measured properly using methods like field tests or post-hoc analysis, these programs can deliver substantial gains—Hoover, for instance, saw a 270% sales increase. As workforce expectations evolve, incentive travel, personalization, and AI-driven insights will define future success.

Join for free to read