The report from 360insights discusses the integration of Artificial Intelligence (AI) into incentives automation (IA), transforming traditional manual incentive programs into smart, behavior-based strategies on the cloud. AI-infused IA platforms enhance the effectiveness of incentives like rewards, MDF/Co-Op funds, SPIFs, and rebates by using machine learning to tailor programs to specific partner needs and optimize performance. These platforms not only automate but also personalize incentive solutions, increasing partner loyalty and accelerating revenue generation. The technology drives ecosystem orchestration, ensuring more efficient partner collaboration and data exchange, ultimately enhancing overall business process efficiency and partner satisfaction.

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